Catch up with Citroën

Posted on March 4, 2010


As the car company I’m tracking for my automotive journalism model is Citroën, it seems time for a summary of what they’ve been up to over the past few weeks.

Their website is full of handy green advice – unplug your mobile charger, hang your clothes to wash instead of tumble drying, ride a bike for short journeys. Y’know, really innovate environmental tips – just to prove what an all-rounder they are when it comes to being green. How much of what they’ve been up to is really environmentally friendly, though, or have Citroën had other things on their mind?

4 February 2010

Starting on a positive note, PSA Peugeot Citroën and BMW announced that their successful engine partnership would continue. An agreement made stated that two European carmakers would be working together on the next generation of the four-cylinder petrol engine already used in a number of BMW, Peugeot and Citroën models.

Meanwhile, the company got hauled into the row over Toyota’s accelerator pedals failing, as the Citroën C1 and the Toyota Aygo are basically the same car with different fittings. Peugeot Citroën decided to recall “fewer than 100,000” cars in response.

5 February 2010

Back on an environmental theme, it was announced that Axeon, the largest independent lithium-ion battery systems supplier in Europe, would be developing a new high capacity battery for the electric Citroen C1 ev’ie city car. Predicting great things for the company, David Martell, the ECC Chief Executive, said, “We believe this new battery will improve a car that already leads its class.”

8 February 2010

Prior to the stock market opening, Peugeot Citroën reported a net loss of €1.1 billion in 2009. This is in contrast to profits for the company during the previous year.

9 February 2010

It was announced earlier, but today Fleet Directory listed Citroën as one of the firms planning to showcase environmentally friendly cars at the 2010 GreenFleet Arrive’n’Drive, which takes place at Rockingham Motor Speedway on 12 May 2010. The event lets organisations test drive low and zero carbon emissions models, and Citroën plans to take the opportunity to show off its green credentials.

10 February 2010

The Telgraph reported that Citroën’s “essential” eco car is still under development, following its debut at the Frankfurt motor show two years ago. The company said they planned to tone down the extreme styling and potentially limit the maximum speed to further the eco-cause.

11 February 2010

Quite a lot of chat began about the new Citroën’s new DS3, including who called it the kind of thing Mr Spock would have no problem giving his missus for Valentine’s Day.

12 February 2010

Citroën said they would offer a lease-style maintenance package on its all-new DS3 supermini to both fleet and retail customers, costing from £700 and meaning customers would only have to pay to insure, tax and fuel their cars for the first three years or 60,000 miles.

They also released more teaser images of the DS High Rider that is to appear at the Geneva Motor Show, as well as attempting a company first by releasing pictures of it on Facebook.

In the spirit of being thorough, more dates to follow next time!

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